The transformation of printing industry into an inevitable trend
Author： Shenzhen HappyField Packaging Machinery Manufacturing Co., Ltd.Publication time：2018-06-04 10:09:44Views：2017【SLM】
At present, the printing industry has gone to the lowest level of development, and transformation and upgrading have become inevitable. When analyzing the direction of transformation, the developme...
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At present, the printing industry has gone to the lowest level of development, and transformation and upgrading have become inevitable. When analyzing the direction of transformation, the development trend of the industry plays an important role. Consumers as market terminals, their demand for the development trend of the industry has a guiding role. At present, the entire printing market is undergoing profound changes.
The market trend of the main application areas of printing industry is mainly manifested in four aspects. Customers continue to require printing companies to shorten delivery time with shorter cycles. The demand for individualized customers is getting higher and higher. Especially in variable data printing, safe printing and so on. Third, with the change of printing mode towards the long tail and short printing, there is more and more demand for customization and small batch printing. Fourth, enterprises and printing suppliers are facing more and more profit pressure. They want to be able to produce effectively, react quickly to the market and get to the end customers quickly. In a word, efficient, automatic, intelligent and electromechanical integration become the development direction of printing machinery and equipment.
According to the "12th Five-Year plan", the total output value of China's printing industry will be more than 11000 billion yuan at the end of 12th Five-Year, and will become the second largest printing country in the world. In the field of printing machinery manufacturing, the "12th Five-Year" plan points out that the level of digitalization, intelligence and automation of the products should be enhanced, the upgrading of traditional products can be realized, the requirements of green, energy saving and environmental protection should be achieved, and the common and core technologies such as the tension control system of paper, the quasi system of auto set and so on are developed. Encourage printing enterprises to adopt green flexographic printing technology to support domestic printing equipment manufacturers to continue developing flexible printing presses and supporting equipment.
With the support of technology and market demand, printing machinery has undergone a generation of changes. Modern printing equipment has become a complex and sophisticated machine integrating automation, electronics, motion control and IT technology. Automation and intellectualization are not only the technological trend of printing machinery in the future, but also the requirement of end users for printing enterprises. The hot spots in the future Chinese printing market include: the public's attention to food safety, environmental pollution and the increase of individualized demand will provide a wider space for the application of digital and green printing technology, improve the level of automation and intelligence, reduce the manpower, shorten the auxiliary time and multifunction. Printing equipment will be welcomed by the market; with the development of network technology, a new type of printing business based on the Internet and the center of the service will be developed. The field of printing services will be extended to the printing field of printed electronics and functional materials, such as fast 3D printing, flexible display and physical association. The Chinese printing industry will serve as a new type of manufacturing tool to serve the modern manufacturing industry in China.
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